Leaders often get stuck solving problems at the level where they appear — in strategy, structure, or execution — without realising that the real answers lie higher up. In this post, business coach Mark Campbell explains how his Purpose → Values → Vision → Strategy → Structure → Execution model helps leaders and teams make faster, clearer, and more aligned decisions. Drawing on the concept of “logical levels”, he shows how reconnecting with purpose and values transforms how leaders think, act, and prioritise. Whether it’s a team overwhelmed by competing priorities or a business reacting to change, sustainable performance begins with clarity at the top — not just more action at the bottom. Learn how to use purpose and values as your ultimate decision-making tools, reduce pressure, and create lasting momentum in your business.